Journey to Jumbalot Book Reel

The Assistant Director of USF’s Youth Experiences (YXP) program reached out to me to develop new logo designs for three of their high school summer programs. These camps give students in Grades 9–12 hands‑on experiences in STEM, entrepreneurship, and other career‑focused pathways, helping them explore future professions, build leadership skills, and prepare for college across USF’s campuses. The three programs titled Anatomy of a Roller Coaster , USF Aerospace Engineering , and Aqua Bulls Ocean Exploration, each have distinct themes and learning outcomes. As shown in the examples below, my design process begins with researching the subject matter of each program. Once I understand what students will be studying, I move into concept sketching. This stage helps me visualize potential directions and identify the strongest symbolic elements for each logo. Because pictorial marks resonate especially well with youth audiences, each design incorporates imagery tied directly to the program’s focus, creating logos that are both engaging and immediately recognizable. You'll also notice changes from the initial sketch to the refined vector look created with Adobe Illustrator. Everything you design, including logos, will evolve into something both you and the client will like.

I recently had the opportunity to design a mascot for the USF College of Engineering. The goal was to create a friendly, approachable robot that could be featured in social media posts and other outreach materials. I developed three illustrations showing the mascot in action such as running, flashing the Go‑Gulls sign, and carving a turkey dinner. I later transformed the design into a 3D‑printed model, which now makes occasional appearances in the college’s social media content.

My department was discussing ideas for a social media Halloween post, and I proposed 3D-printing a pumpkin with the USF logo cut out in place of a typical scary face. I got to work building the pumpkin with a program called Adobe Substance and proceeded to cut out the USF logo. Once printing was completed, I attached two battery-powered LED lights that glowed green, creating an eerie and creative look.

I was recently tasked with designing an animated holiday greeting for the dean of the USF College of Engineering. Like many of my projects, the process began with a simple pencil sketch, a step that helps me visualize the idea before refining it digitally on the computer (usually Adobe Illustrator). The reindeer illustration originated as a vector file for a laser-cut ornament, but I thought it could also be used in an animated format. To adapt it, I enhanced the details of the design and then brought the artwork into Premiere and After Effects, where I built out the animation. 

Commencement marks a meaningful rite of passage for every college student. To honor that moment, the University of South Florida asked the College of Engineering to record raw footage of the dean delivering an inspiring message to its students. I captured the video inside one of the college’s labs, where various pieces of mechanical equipment were running in the background. After submitting the footage to the university, I realized the message could have an even greater impact if enhanced with animation and music, making it ideal for sharing through email and social media.

This is my latest video project for the University of South Florida's Department of Medical Engineering. In this video, we explore the significance of the Medical Capstone program, showcasing how it equips aspiring medical engineers with the essential skills and knowledge needed for their future careers. The program emphasizes the development and execution of research projects, which are crucial for addressing real-world medical challenges. Through hands-on experience and mentorship, students learn to navigate the complexities of medical engineering, preparing them to innovate and excel in a field that is constantly changing.

The USF Department of Electrical Engineering asked for a sleek and contemporary t-shirt design for their graduating class of 2025 seniors. This eye-catching shirt prominently features a large, dynamic bolt of electricity on the front, symbolizing the power and innovation inherent in the field of electrical engineering. Surrounding the bolt are intricate technical circuits, representing the complexity and precision of the work these students have mastered. On the back of the shirt, you'll find a detailed list of various research areas that highlight the diverse applications of electrical engineering. These areas include renewable energy systems, robotics, telecommunications, and microelectronics, among others. Each research area underscores the critical knowledge and expertise that electrical engineers bring to advancing technology and solving real-world problems. This t-shirt not only celebrates the achievements of the class of 2025 but also serves as a proud emblem of their journey and the impactful contributions they are poised to make in the field of electrical engineering.

Augmented reality (AR) has proven to be incredibly entertaining. I envisioned transforming a new poster design that showcases the University of South Florida's mascot, Rocky the Bull, into a superhero akin to Iron Man. Having recently started learning an AR-related program, I decided to make the poster interactive. Now, by scanning the QR code with a smartphone, one can activate a 3D animated version of the poster complete with music and a video backdrop.

The USF Department of Mechanical Engineering approached me with an exciting project: transforming a PowerPoint presentation into a dynamic and engaging animated information video. This video is designed to showcase crucial details about the new Aerospace Engineering program, which is set to launch in Fall 2025. To bring this vision to life, I utilized a variety of motion graphics that are closely related to the aerospace industry. The video features sleek animations of jets soaring through the skies, drones maneuvering with precision, and satellites orbiting the Earth. These elements not only add visual appeal but also effectively illustrate the advanced technologies and concepts that students will explore in the Aerospace Engineering program.  Throughout the video, viewers are presented with comprehensive information about the program's curriculum, research opportunities, and the cutting-edge facilities available to students. The animations help to highlight the innovative nature of the program and the exciting career prospects in the aerospace field.